WWF

Illegal wildlife trade & gender

The illegal wildlife trade is a global crisis - Understanding the role gender plays within it and equipping practitioners to act on that understanding requires something far more immersive than a traditional PDF report.

WWF published a landmark report analysing gender dynamics within the illegal wildlife trade, alongside a framework giving practitioners a step-by-step guide to integrating gender thinking into their responses. The challenge was to bring that framework directly into the hands of the people who needed it, in a form that was accessible, engaging, and adaptable to evolving research.

Showcasing vital and timely research

We designed and developed a digital practitioner toolkit, translating approximately the core framework content into an intuitive, multimedia e-learning platform.

The platform was built as a living resource, fully editable by WWF's team, with the capacity to absorb new case studies, written stories, videos, research whitepapers and eLearning modules as they came online. A modular UI uses simple components to house information, keeping practitioners actively engaged throughout the user journey. Journe

A successful result

A dynamic, content-managed toolkit that enhances WWF's research impact globally.

The platform provides practitioners with guidance and resources to incorporate gender perspectives into their efforts to address the world's critical conservation challenges.

Let’s talk about your next project.

No pressure, no obligation, just a useful conversation. Tell us about your brief or project, and we'll come back to you with a clear sense of how we'd approach things.

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