WWF
Illegal wildlife trade & gender
The illegal wildlife trade is a global crisis - Understanding the role gender plays within it and equipping practitioners to act on that understanding requires something far more immersive than a traditional PDF report.
WWF published a landmark report analysing gender dynamics within the illegal wildlife trade, alongside a framework giving practitioners a step-by-step guide to integrating gender thinking into their responses. The challenge was to bring that framework directly into the hands of the people who needed it, in a form that was accessible, engaging, and adaptable to evolving research.
Showcasing vital and timely research
We designed and developed a digital practitioner toolkit, translating approximately the core framework content into an intuitive, multimedia e-learning platform.
The platform was built as a living resource, fully editable by WWF's team, with the capacity to absorb new case studies, written stories, videos, research whitepapers and eLearning modules as they came online. A modular UI uses simple components to house information, keeping practitioners actively engaged throughout the user journey. Journe
A successful result
A dynamic, content-managed toolkit that enhances WWF's research impact globally.
The platform provides practitioners with guidance and resources to incorporate gender perspectives into their efforts to address the world's critical conservation challenges.
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