Norwich University of the Arts

Designing a smarter online experience

175 years of creative education. A complete rebrand. And a new website that needed to align with both the institution's ambitions and the expectations of the students it sought to attract.

Following a full rebrand, Norwich University of the Arts needed a digital presence that brought the new identity to life, not just visually, but functionally. The new website had to work harder to attract prospective students, improve conversion rates, and provide the University's internal team with an intuitive, useful CMS.

Enhanced user experience

We restructured the entire information architecture, refining key user journeys to improve navigation and deepen engagement with the University's wide breadth of content.

New design templates ensure continuity across user journeys, helping prospective students picture life at the University: lifestyle content, an accommodation finder, and a fees and funding calculator give applicants the information they need to make confident decisions.

A successful result

Since launch, digital engagement has increased by 30% — double the University's initial target. Bounce rate fell by more than 10%. Social media interactions and content shares grew by 10%.

Most significantly, the 2025 recruitment cycle delivered a 5.6% increase in undergraduate applications and a more than 30% increase in postgraduate applications.

Working with soak on our new website has been a very positive experience.

Their creativity and expertise helped us create a modern, user-friendly site that reflects who we are as a university. It’s more than just a website”

Rob Harding, Director of Student Recruitment/ Norwich University of the Arts

+30%

increase in website engagement

Let’s talk about your next project.

No pressure, no obligation, just a useful conversation. Tell us about your brief or project, and we'll come back to you with a clear sense of how we'd approach things.

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+44 (0)1603 630631

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