Norwich University of the Arts

Designing a smarter online experience

Following a complete rebranding, we were engaged to redevelop the Norwich University of the Arts website.

This brought the new corporate identity to life, improved conversion for prospective students, and helped achieve key business objectives.

Enhanced user experience

We restructured the entire information architecture, refining key user journeys to create clearer navigation, and increase engagement with the university’s diverse range of content.

To ensure long-term consistency across multiple digital channels, the website employs a flexible design system, with reusable components, guidelines, and tools.

Working with soak on our new website has been a very positive experience.

Their creativity and expertise helped us create a modern, user-friendly site that reflects who we are as a university. It’s more than just a website.”

Rob Harding, Director of Student Recruitment/ Norwich University of the Arts
+30% increase in website engagement

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