Betfred

Flexible progress tracking platform

The opportunity to keep a large business aligned on its strategic objectives and KPIs is a challenge we embraced. Betfred wanted a solution that made progress visible, tangible, and genuinely engaging, not just for senior stakeholders, but for everyone in the business.

Betfred required a dynamic objectives-tracking platform that could be updated and managed internally. The platform needed to display information effectively across a range of touchpoints (large office touchscreens, desktops, and tablets), presenting complex progress data in a way that was accessible to everyone.

An intuitive single tool for tracking multiple goals

The strategy established the full framework: stakeholder interviews, data architecture, governance standards, and a visualisation approach tailored to the screen environments used across Betfred's offices.

We designed and developed the solution around a signature honeycomb grid — a colour-coded, interactive interface that gives users an at-a-glance view of progress across all business objectives. Each segment reveals a detailed modal overlay that presents timestamped updates on the chosen objective in a clean, ordered format.

Objectives, KPIs, and progress statuses are all managed directly by Betfred through a bespoke CMS, keeping the platform live and relevant without external dependency.

A successful result

A platform that brings strategic objectives to life across the business — visible, interactive, and built to sustain engagement over time.

The Big Bets Tracker gives Betfred's teams a shared view of where the business is heading and how it's getting there.

Let’s talk about your next project.

No pressure, no obligation, just a useful conversation. Tell us about your brief or project, and we'll come back to you with a clear sense of how we'd approach things.

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