PropertyData

A brand and data experience reimagined

PropertyData helps property investors make smarter, more profitable decisions. We've been working with them for several years to evolve their brand, user experience, and broader advertising campaigns.

A subscription service relies heavily on the strength of its data; clarity, credibility, and accessibility are essential for building user trust and ensuring retention. PropertyData acknowledged the need for a brand refresh to enhance its image and improve the user experience. This process included a comprehensive restructuring of their platform to make information easier to navigate and more understandable for users with varying levels of expertise.

Brand & data-vis guidelines

Soak reimagined the PropertyData brand from the ground up, with comprehensive brand and visualisation guidelines to ensure consistency across online, email, and London tube platforms.

The project focused on streamlining the user interface, making key data points readily accessible, and ensuring that visual elements supported user understanding rather than complicating it. Additionally, marketing campaigns were reimagined to create more compelling narratives that showcase the data's value and relevance to potential subscribers.

A successful result

A sharper, more cohesive experience across every channel and touchpoint, and a versatile, recognisable brand.

The new brand reflects the sophistication and depth of information that PropertyData offers to its customers.

Brilliant that we have run ahead of schedule like this.

You have worked hard to shuffle things around and exceed our deadlines, particularly regarding the tube ads.”

Michael Dent, Founder/ PropertyData

Let’s talk about your next project.

No pressure, no obligation, just a useful conversation. Tell us about your brief or project, and we'll come back to you with a clear sense of how we'd approach things.

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+44 (0)1603 630631

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