Norwich City FC
Sport for everyone
The Community Sports Foundation exists to get people active across a wide range of abilities, ages, and needs, so finding and booking the right activity had to be as straightforward as possible.
An ambitious community sports organisation serving customers with diverse requirements and disabilities needed a digital presence that made activity discovery and booking genuinely easy. On a technical level, the new platform needed to empower the CSF team to keep content fresh and relevant, removing the previous technical barriers that had slowed them down.
Mobile-friendly user experience
Soak took a mobile-first approach to the core user experience, with particular attention paid to the activity search and online booking journey.
Prototypes were tested and refined with a cross-section of the community, ensuring the final experience worked for every user profile.
The underlying CMS was built to be intuitive and accessible, allowing the team to publish inspirational stories, events, and new initiatives quickly and without restriction.
A successful result
Within a short period of launch, the site attracted 11% more visitors and delivered a 26% increase in online bookings and course attendance.
The relationship continues. Soak has since delivered the online presence for The Nest — the Foundation's brand new, state-of-the-art community hub.
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