Wornal Park

A brand rooted in place

A large countryside business park on a repurposed RAF airfield carries its own quiet character. Our brief was to find it and build a new brand around it.

Wornall Park required a distinctive identity that genuinely captured its unique setting, characterised by expansive open spaces, lush greenery, and a refreshing sense of freedom. The aim was to create a brand that conveyed the park's tranquil setting and natural beauty, providing businesses, employees and visitors with an inviting atmosphere.

Full of natural character

It was essential to move away from the clichéd visual language commonly associated with business parks, which often leans toward sterile, uninspiring aesthetic.

Instead, the branding needed to reflect the park's natural elements and its role as a modern work environment.

A successful result

A highly versatile brand identity that feels considered and specific to its location, grounded in where Wornall Park is and what it stands for.

Let’s talk about your next project.

No pressure, no obligation, just a useful conversation. Tell us about your brief or project, and we'll come back to you with a clear sense of how we'd approach things.

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