Hong Kong electronics company Gear4 asked us to design a new eCommerce store to showcase and sell their full range of home entertainment speakers and mobile phone cases.
Designing the UI using a series of medium-fidelity prototypes allowed us to efficiently test and optimise users' user journeys through to sale across all device types.
Of course, state of the art products demand a state of the art website, so it was important that the new design appealed to the characteristics of Gear4's target audience.
A clean, modular layout ensures that new product ranges and promotions can be easily added to the UI without the need for radical design updates.
The storefront and product detail pages are structured so users can explore key features and technical information to make a fully informed purchase decision.