GE Capital

Mid Market Finance Campaign

We helped GE Capital target and sell its portfolio of high-value financial service products to a global client base.

Delivering complex content and financial data to a traditionally time-poor audience is always a challenge.

Our approach was to produce a campaign that used a suite of assets designed to appeal to the characteristics and behaviour patterns of each investor group.

A multi-layered content strategy was rolled out across mobile, web and print, enabling us to effectively target prospects and leverage the full breadth of GE’s product portfolio.

Each user journey also incorporated a series of interactive content modules, allowing users to explore the nuances of each product and surface important data.

Tactical targeting across selected social media, industry-specific websites and organised events, ensured that each initiative was seen by the right people, in the right environment at the right time.