Gravity wanted to create a new digital presence for its customers that underpinned the unique experience of the venues, showcased the activities and events and improved online bookings.
Understanding the nuances of the business, its customers and the broader marketplace was essential, and we worked closely with the Gravity team and partner agencies to plan a detailed strategy that laid the foundations for the entire project.
Various personas ensured customer journeys were carefully mapped, tested and optimised early on, influencing our ideas and approach for the broader UI.
We designed fully responsive prototypes that evolved through several iterations, resulting in a flexible, modular interface that could accommodate the large number of activities on offer and the unique requirements of each venue.
Complex, multi-tenant applications must be technically robust and adaptable to the ongoing requirements of the business. The underlying architecture was carefully considered to dovetail with Gravity's IT infrastructure and numerous 3rd party software solutions.
The result is a fully content-managed, integrated platform packed with multimedia content, helpful information and a UI that offers clear, consistent routes into the online booking process across all instances.
Projects of this nature don't stand still, and we continue to support and work with the Gravity team to roll out new features and enhancements that improve efficiency and the overall customer experience.