After the success of working with PropertyData on establishing their new brand identity, we've recently been working on a new campaign to increase brand awareness and drive subscriptions from prospective homebuyers and experienced property investors.
The campaign theme involved leveraging the brand and creating various abstract graphics to underpin simple, concise statements targeted at each audience segment.
We also made some design and UI enhancements to the website to improve conversion and relevancy, differentiating between a new customer and a subscribed user.
Press ads in publications such as Property Week and Property Investor News, plus tube ads across the London Underground, were supported by new email templates and social ads for use across various digital channels.
"Brilliant that we have run ahead of schedule like this. You have worked hard to shuffle things around and exceed our deadlines, particularly regarding the tube ads. I'm delighted with the latest campaign, so thanks again to you and the team!"
Michael Dent - PropertyData Founder