Last night we attended The Drum Awards and are delighted to announce that Soak Digital were ‘Highly Commended’ in the category for ‘Most Creative Campaign’.
Our entry showcased a project where we had to take the subject matter of data privacy and find a way to produce a portfolio of internal communications that would effectively communicate the new GDPR laws brought in 2018, by giving it a distinct visual identity that would resonate with The Adecco Group's 36,000 global employees.
By delivering impactful visuals and cross culture cut through, the heart of the campaign was a unique illustration style that helped underpin the main narrative and injected a subtle, universally understood humour into the creative.
Soak's Creative Director, Jim Havers, comments:
“This commendation confirms our belief that the digital and data experiences we provide for our clients continue to break new ground, whilst delivering tangible outcomes for the client.”
You can see our entry here.