By delivering impactful visuals and cross culture cut through, the heart of the campaign was a unique illustration style that helped underpin the main narrative and injected a subtle, universally understood humour into the creative.

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Last night we attended The Drum Awards and are delighted to announce that Soak Digital were ‘Highly Commended’ in the category for ‘Most Creative Campaign’.

Our entry showcased a project where we had to take the subject matter of data privacy and find a way to produce a portfolio of internal communications that would effectively communicate the new GDPR laws brought in 2018, by giving it a distinct visual identity that would resonate with The Adecco Group&#39;s 36,000 global employees.

This commendation confirms our belief that the digital and data experiences we provide for our clients continue to break new ground, whilst delivering tangible outcomes for the client.

Highly commended

The objectives for the client were not only to showcase and support the re-brand but to raise the profile of Norwich, improve the user experience, and provide visitors with relevant content. Whilst delivering value for partner organisations.

Our design objective was simple, to ensure the user experience came first, leveraging the sights and activities Norwich has to offer all types of visitors, always keeping mobile at the front of our minds.

We kept the design sympathetic to the brand by incorporating the chevron patterns and bold colours, but not deterring from the beautiful imagery of Norwich and we are not only thrilled with the results, but also the reactions and feedback we have had back from the client and the local community.

When the opportunity to design and build a new website for Visit Norwich arose we couldn&#39;t say no.

The brief? To deliver a slick, modern and striking digital experience - inclusive of partner event submissions, an interactive map, social integration, live chat and membership levels and all for a city we are proud to call home.

Highly commended

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A new project for a Fine City