London School of Economics

The Brief

When Donald Trump became the 45th president of the USA, The London School of Economics (LSE) asked us to design and develop a new portal that allowed a worldwide audience to explore the latest movements within the political landscape of America.

Our Approach

Our goal was to make the portal as informative as possible, catering for those with little knowledge of US politics through to professional researchers, journalists and heavyweight political commentators.

We distilled the user journey down into two distinct views.

A primary, map-based interface that delivers an immediate snapshot of the US political landscape and detailed state profiles which include facts and figures, related media and the very latest policies and legislative updates.

The layering of information in a single interface enables users to drill down to the subjects they are interested quickly and expose each state profile in just x2 clicks.

With over 2,500, constantly changing data points, updates can be made directly within the CMS or via a bulk upload facility, ensuring all data and supporting commentary is always accurate and up to date.

Results

The State of The States quickly gained traction with a global audience.

Winning a prestigious 2019 Guardian University Award for innovation and longlisted for a Kantar, ‘Information is Beautiful’ award, the portal has become the standard model of visualisation for a wide range of geopolitical initiatives across The London School of Economics.

Soak were fantastic partners for our State of the States project. They perfectly understood our vision for the project but also suggested new and effective designs for the data that we wanted to show.

— Chris Gilson
Managing Editor, LSE USAPP

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