The Adecco Group

The Brief

The Adecco Group engaged Soak to develop the online platform for the Global Talent Competitiveness Index, an annual data and benchmarking report that measures the ability of countries based on their ability to grow, attract and retain talent.

Our Approach

The interactive index uses a simple and intuitive navigation and supports a number of data tools that allow users to explore and filter data for the majority of countries in the world. Our flexible solution includes plotting of trends over time and is able to easily accommodate future years of data, to adapt and grow with new content over time.

A recent addition to the GTCI, is the unique Talent Positioning System. This allows users to find out what Cities and Countries around the world are most suited to their individual requirements.

In addition to the web portal the index and supporting data tools were also deployed as interactive kiosks at live events along with on-stage presentation versions running on tablet devices.


Now, in the third year of operation, the GTCI continues to grow it’s visibility around the world, and today has firmly established itself as a global benchmark for issues related to talent competitiveness and the future of work.

With the annual launch occurring at Davos during the World Economic Forum, the website has to scale to meet increasing demands with over 40% of visitors arriving during this gathering of world leaders.

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