Developed by German psychologists, the Gestalt (German word for form, shape, or figure) principles describe how we interpret the complexities of the world around us.
Understanding how the human brain processes visual information helps guide our decision-making and enables us to create more effective and informative visualisations.
Using science to help influence our approach is hugely beneficial, but other practical considerations allow us to define and scope each project in detail.
Structure & Design:
Of course, data visualisation is nothing new (see our story about Ada Lovelace). However, time-poor audiences with ever-decreasing attention spans now make it an essential part of your customer experience and communications strategy.
Technology has revolutionised how we can analyse, organise and visualise data in recent years, and this trend shows no sign of slowing down.
Working with an international client base, we are well-versed in deploying and integrating our data solutions into an array of IT infrastructures and have the case studies to prove it.
If you would like to harness the power of your data, please get in touch; we'd love to hear from you - The opportunities are endless!