/ 01.10.19

Driving change through data

Technology’s rate of change accelerates at an alarming pace, that feels to most, almost impossible to keep up with.

The same is true of the data that humans are collectively producing. Forbes documents that “The amount of data we produce every day is truly mind-boggling. There are 2.5 quintillion bytes of data created each day at our current pace, but that pace is only accelerating with the growth of the Internet of Things (IoT). Over the last two years alone 90 percent of the data in the world was generated.”


You will be used to hearing terms describing units of data size KB, MB, TB etc. - by 2020 it’s expected that the entire digital universe will reach 44 zettabytes. Just to put that into perspective, that’s 40 times more bytes than stars in the observable universe.

The accelerating growth of data also creates an acceleration in volume and complexity. This introduces “big data” – a process that involves the collection, analysis and deployment of such content. With this agglomeration of information pouring in at complex speeds, it requires advanced tools to make sense of it.

Our team of digital strategists, technology experts, and creatives work collaboratively to bring data to life through immersive storytelling.

Data, when analysed visually to reveal patterns, trends and associations - especially in human behaviour and interactions - can lead to business transformation. Driving fundamental change and value for both customers and business alike.

At SOAK we constantly challenge conventional thinking for our clients to create powerful tools to remove complexity and deliver a wide variety of data visualisation tools. Including: Infographics, Thought Leadership, Training Platforms, Analytics, Dashboards, Reports, Surveys, Benchmarking Tools and compelling Data Stories.

At SOAK we have created several world class visualisations driving fundamental change and value for customers and business. Read more and see some of our data visualisation projects here.