/ 12.07.23
Data visualisation and design
At a glance, data visualisation is about making data work harder. But in reality, it's much more than that. Data visualisation involves transforming raw data into meaningful insights that can be easily understood by others.
Great data design makes data accessible and can transform a business or organisation on many levels, delivering improved understanding, informed decision-making, efficiency, and profitability.
The fundamentals of great data design stem from having a coherent strategy, a clear understanding of the brief and a team that can thoroughly interrogate the data to find trends, patterns and surface information that may otherwise remain hidden.
Our designers and data engineers understand the mechanics of data and the vast vocabulary of charting styles, libraries and 3rd party software applications that enable us to design and integrate it as effectively and efficiently as possible.
Many of the data experiences we create must also be contextualised or require a strong supporting narrative. Data storytelling can be a compelling, immersive and emotive way to engage an audience whilst surfacing important information and statistics.
Suppose the data visualisation or tool is interactive. If this is the case, the data can be further developed and underpinned with an experience that facilitates easy exploration and optimised levels of interactivity across all touchpoints.
So, much like the data itself, the solutions we design and develop come in many shapes and sizes. They're often bespoke and always optimised to deliver information in the most accessible, attractive and innovative ways possible.