/ 21.02.24

Creating impact with presentations

Presentations are a powerful mechanism for communicating ideas and information to an audience. Whether you're presenting to colleagues, clients, or investors, the presentation format, structure and design must be carefully considered.

  • Presentations

At Soak, we work with corporate clients to elevate their presentations and reports to achieve maximum impact and efficiency.

Know Your Audience

The first step to creating a successful presentation is to know your audience. Before you start designing your slides, take the time to understand who you'll be presenting to. What are their goals, interests, and pain points? By understanding your audience, you can tailor your messages to resonate with them more clearly.

Include Visualisations & Multimedia

Visualisations are a powerful way to convey information more clearly and make your presentation more engaging. Use high-quality images, charts, and graphics to illustrate your points. Too much text switches people off and can be overwhelming and challenging to read.

Keep things Simple

One of the biggest mistakes people often make is trying to squeeze too much information into their presentations. Keep things simple and focus on the key points you want to make. Use bullet points to break up your content so it's easier to digest, and ensure charts/visualisations are appropriate for the data they present.

In the corporate world, multiple contributors often work together on a single deck. In this scenario, it's unsurprising that things can start to fall apart, even if you're working with a robust template and solid brand guidelines.

Design continuity is essential because it helps to create a sense of cohesion. A consistent design theme will be more accessible, help reinforce key messages and deliver a more seamless experience.

Presentations and reports can also be interactive, providing more fluidity during face-to-face meetings and more options for users reading them in isolation.

More and more of our clients are looking to be able to update their presentations and reporting templates with up-to-date data and information without having to input it manually each time. At Soak, we can engineer presentations to be updated automatically, directly from Power BI or a centralised spreadsheet, saving client teams considerable time and effort without compromising design.

If you want to improve the design, production, and efficiency of your corporate reporting and sales materials, we'd love to hear from you.