The Economist Group
World In Figures
Gold and Peoples Choice winner for best mobile application at the 2015 European Lovie Awards
Established in 1843 The Economist Group is one of the world’s most forward thinking publishers who continue to innovate and thrive in today’s digital world.
One of their publications is the annual pocket guide book ‘World in Figures’ which had previously been developed as an iOS app but was rendered obsolete through subsequent iOS updates.
Working with a variety of stakeholders across The Economist Group, we planned, designed and developed a completely new version of the App launching it across multiple platforms – iOS, Android and the Web.
Whilst still based on the original concept, the new version of the App includes a host of functional, technical, user experience, design and data management improvements that:
- Drive user engagement
- Build a larger audience base across iOS, Android and Web
- Enable content to be management cross platform
- Increase subscription rates/revenues
Launched early 2015 the new ‘World in Figures’ App allows users to explore, compare and test their knowledge on an enormous array of data from the palm of their hand.