Royal Norfolk Agricultural Association
Royal Norfolk Show
Five different brands consolidated into one seamlessly integrated content management system
The Royal Norfolk Agricultural Association (RNAA) was founded in 1847 to promote the image, understanding and prosperity of agriculture and the countryside, primarily through its hosting of the Royal Norfolk Show.
Their portfolio of websites had become outdated and sat on a variety of Content Management Systems and different hosting solutions, This made them extremely difficult to manage, update and unnecessarily expensive to maintain.
Consolidation of each website onto a single CMS was an obvious strategy. The key challenge was to ensure a consistent user experience across each brand touch-point, actively encouraging users to explore RNAA’s entire proposition.
The new fully responsive design makes each brand accessible and delivers useful, factual information to all user groups; helping increase corporate bookings, ticket sales and driving footfall to events across the entire RNAA calendar.