Hong Kong based Gear4 asked us to design a new ecommerce solution to showcase and sell their wide range of portable / home entertainment speakers and mobile phone cases.
State of the art products demand a state of the art website, so it was important that the new solution appealed to the characteristics of their target audience and complimented the contemporary design of the products on offer.
As always, we initially produced a series of prototypes that allowed us to test and optimise users’ paths through to sale across mobile, tablet and desktop devices. The final design uses a clean, modular layout that ensures both new products and new product ranges can be added and promoted without the need for radical design updates.
The storefront and product detail pages employ best practice ecommerce layouts and functionality. This allows users to easily explore each product and make a fully informed purchase decisions.