We have been helping GE Capital to effectively target and sell their portfolio of high value, financial services products to a global audience.
Delivering complex content and data to a traditionally time poor audience is a challenge. It was therefore essential that each initiative used a combination of assets that would appeal to the specific characteristics of each investor group.
A layered content structure enabled us to leverage the full breadth of GE’s product portfolio and expertise as well as providing a detailed insight into each product. The user experience was further enhanced by introducing a number of interactive elements which meant that often complex financial information and data could be digested as easily as possible.
Tactical targeting across selected social media, industry specific websites and organised events ensured each initiative and supporting marketing collateral was seen by the right people, in the right environment at the right time.