Membership Made Easy

Customer

Corporate Research Forum

We helped the team at CRF define their new digital strategy, ultimately delivering a new web platform and ECRM that has become the fulcrum of their corporate membership experience.

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‘‘ Soak delivered a solution that has streamlined the way we communicate, manage & deliver information to our members ’’

Nicola Pallet

Head of Marketing and Communications, CRF

CRF have 100’s of blue chip companies accessing their research, resources, tools and booking events on a daily basis.

A key requirement was to make the management and distribution of content as simple as possible, ensuring members received relevant information & resources based on the areas of interest specified in their membership profile.

Our team also ensured the seamless transition of 1000’s of existing user records and a large volume legacy content into the new platform and ECRM.

This meant no data was lost and users could access their profiles and saved resources from launch.

A fully responsive design and host of new features, including the monetisation of key content, webinars and event bookings has seen membership steadily increase.

Direct traffic has risen by over 16% and average user sessions have increased by over 55% and we continue to work with the CRF team on new enhancements!

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