New Client Win - CGA
We're delighted to announce that we've been working with Manchester-based CGA to help them improve the UX and Data Visualisation on one of their market-leading data insight products.
Part of the Nielson group of companies, CGA are market leaders in the hospitality and out of home food and drink markets, and provide a wide range of market research, thought leadership and data-driven analysis to their global client base.
Alex Eyre (US Program Director) Comments:
“In developing our new performance benchmarking service RestauranTrak, we needed to serve up a highly complex data set in a way that allowed its restaurateur user base to intuitively understand the implications of that data for their business. It was a tough challenge - and Soak's consultancy was key to cracking it. After an intensive discovery phase that gave them a deep understanding of our requirements, they developed simple, intuitive and on point designs that tell the data's stories - and entice the user to click through to learn more.”