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How Apps Are Transforming Sales Training

18.10.2017

It’ll probably come as no surprise that more and more companies are using digital technologies to improve their sales training and selling techniques.

Our clients often come to us with the assumption that digitalising their training programme will be an expensive, labour intensive exercise, but this isn’t always true. We often start by developing niche applications that target a specific problem area of the business. This allows us to test, optimise and make necessary improvements before a wider scale deployment.

We often find that existing training programmes are robust but are failing due to logistical reasons or that the content itself is difficult to consume or access in the environments that it is being used. If the core structure of the programme is sound we look at the best mechanisms for delivery and how the content can be made more engaging and interactive.

We know our Apps work because EVERYTHING can be tracked!

Accessibility is Everything

It stands to reason that if you can make your training materials more accessible and the content more consumable you will see immediate improvements. This is important with companies with employees operating in a field based environment where the application may need to be used offline.

We also find that overall training costs can be reduced in the mid to long term because the existing, paper based programmes can be expensive, inflexible and unresponsive to changes in the wider marketplace. The beauty of digital content is that it can be managed centrally and distributed globally at the touch of button.

Devices and Distribution

Modern day living means that most people are happy to multi-task and are likely to consume information and content on multiple devices (often at the same time).
This makes it extremely important that your content is optimised, not only for individual devices but also for user’s behaviour patterns on those devices. Even if the application is predominantly geared to input and collect data in the field, we find users will often access supporting content and resources at home or on their commute into work.

Technologies

There are lots of options and of course the final execution is always defined by a client’s individual requirements. However, recently we have seen a steady move towards building more progressive web applications.

A progressive or web app essentially takes advantage of the latest technologies to essentially bring features and functionality you would expect from a native app directly into your browser.

Without getting too technical. This type of application utilises individual background scripts which sit between your application and your wider network. These ‘Service Workers’ can power a multitude of functions, for example; Push Notifications, Content Updates, Offline Functionality etc.

General performance can be enhanced by using an ‘App Shell’ which (on load) provides an instant user interface (UI) while the primary content is loaded. This light-weight shell works in tandem with the caching abilities of the service worker scripts, delivering a native like user experience.

A quick summary of the main benefits of digitising your sales training programmes and business tools.

  • Simple, immediate distribution of new content
  • Detailed statistics and reporting at a Personal, Local, National and Global level
  • Access to ‘rich’ multimedia content that improves recall and knowledge
  • Off and online access 24/7
  • Central storage of data
  • Can link seamlessly with existing technologies / software
  • Improved customer loyalty and retention
  • Better knowledge transfer
  • Substantial cost savings

The team at Soak have designed and developed a wide variety of highly successful sales training applications for some of the world’s leading brands.

If the structure of the programme is sound we look at how existing content can be enhanced and made more interactive

Jim Havers
Article by

Jim Havers