Building High Value Relationships With AMC


We’re really pleased to have just launched for our Swiss based client  The Account Management Center (AMC).

The new website is the first tool in number of exiting new developments from the company born out Dr Christoph Senn’s 5 year PHD project at the University of St Gallen in Switzerland.

The Triple Fit methodology has been through a comprehensive testing and validation period with companies including; BMW, IBM, Intel, JVC, Motorola, Peugeot, Sharp, Sony and Carl Zeiss, which was followed by cross-industry benchmarking studies at St.Gallen University, Switzerland and Columbia Business School, New York.

Final validation of the concept and development of the first Triple Fit toolkit was conducted during global sales transformation projects with companies like Altana, BASF, Evonik, Henkel, KPMG, Microsoft, Philips, Samsung, Sika, Tetra Pak, Thermo Fisher and Vodafone.

Current Release

Today, the Triple Fit concept is used in multiple forms for enterprise-wide value creation projects. It is also part of Executive Education Programs and Master Student Projects at St.Gallen University (HSG), Switzerland as well as at the Rotterdam School of Management, Erasmus University (RSM), The Netherlands.

AMC’s mission is to help organisations create high-value business relationships using an array of tools, projects, publications, workshops and training programs.

Soak are currently helping AMC with these next phase developments, so watch this space!

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