We’ve been working with The Economist for over seven years on a wide variety of digital and data-driven projects.
Their Global Client Technology team delivers an extensive range of sponsored research and thought leadership initiatives for some of the world’s biggest brands.
Our challenge was the develop an execute a strategy that ensured each initiative (and the data behind it) could be brought to life and rolled out as efficiently as possible.
Our solution was to develop C.O.P.E (Create Once Publish Everywhere). A highly bespoke CMS solution that enables a wide variety of multimedia content to be authored managed and published with incredible efficiency.
C.O.P.E now powers over 50 unique content hubs serving millions of visitors. Each, offering an immersive journey and unique exploration into the data behind each research programme.
The C.O.P.E solution continues to be evolved, introducing greater efficiencies and flexibility across the business.