We helped SAFT to define and execute a digital strategy that has transformed the way they communicate and with their customers and themselves.
Wholly owned by French Oil and Gas Giant Total, Paris based SAFT is the world's leading designer and manufacturer of advanced-technology batteries.
We were delighted when they tasked us with the redesign and development of their global web platform - saftbatteries.com.
Before mapping out user flows, authoring personas and testing prototypes, we worked closely with all corporate divisions to fully understand the nuances and intricacies of each particular businesses area.
In parallel to this activity, our technical team also planned and documented a number of essential software integrations that had been specified by SAFT's IT team.
The new, Drupal-powered website provides visitors and potential customers with access to a wealth of multimedia content that showcases the products, the history, and culture within this 100-year-old company.
A year from launch and user numbers have increased by 89%, with page views up 79%. We continue to work with SAFT on the redesign and development of their global Intranet.