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dARTa – Data as Art

dARTa Logo

Soak has some exciting news! Over the last three months we have been busy creating art for an agency exhibition at the Moosey Art Gallery in Norwich, which will be open to the public from the 10th November to the 12th November.

After visiting a previous exhibition at the gallery, we decided that we would like to put on a show ourselves. The plan was to have a bit of fun and create some artwork in teams from all disciplines within our agency to get everyone to think creatively with data!

We decided the subject was going to be based around ‘data as art’ and came up with the brand ‘dARTa’.

I invited everyone in the agency to think like me for a while, to see everything as possible data sets and to think outside of the box when it comes to visualising information. I held an internal company presentation, where I ran through what I considered to be the best types of data to work with and provided examples of what others have achieved by thinking of data as more than just numbers on a spreadsheet.

I stressed that working with data doesn’t have to be a mundane task of just counting numbers. It could be a record of many things like sounds, smells, photographs, drawings, fitness tracking, emotions, sculpture…. the list goes on.

I was excited by how well it was received and by the ideas that started to bounce around the room! Since then I have been spending Friday mornings with each team developing their ideas and directing them towards their final pieces.

The problem solving and collaborative efforts involved in each team’s piece is very similar to what we do on a day-to-day basis here at Soak. Considering the way in which things need to work to get the best results and how the user will interact with the artwork is very similar to the way we work together on our client projects.

Now in the final stages of ‘dARTa’ you can expect to see art taking many forms such as interactive interfaces, digital screens, projections, interactive sculpture, drawing, prints… the list goes on!

If you are in the area, we’d love you to come along and check out our work.
We’ll also be holding a private viewing for friends, family and interested parties.
If you’d like to attend, please let us know so we can send you an invitation: darta@soak.co.uk

More information about the event can be found here.

Hope to see you there!